Integrated D2C Growth Services
We don't believe in silos. Our services work together as an integrated system to scale your D2C brand from ₹0 to ₹1 Cr/month profitably.
Fractional CMO
Strategic Leadership for Early-Stage Brands
Think of us as your outsourced Chief Marketing Officer who thinks in P&L, not isolated marketing metrics. We don't just run campaigns—we build your entire demand generation operating system.
What You Get
- Business-first decision making
- North Star metric identification (LTV, CAC, Payback)
- Marketing P&L analysis and optimization
- Demand OS setup and implementation
- Monthly strategic planning sessions
- Channel prioritization and budget allocation
Ideal For
- Founders doing ₹0-50L/month
- Brands with product-market fit but unclear go-to-market
- Teams without a senior marketing leader
- Founders overwhelmed by tactical execution
- Brands ready for systematic growth
Key Outcome
A complete demand generation playbook with clear metrics, priorities, and action plans that align with your business goals—not vanity metrics.
Performance Marketing
Meta & Google Ads Mastery
We don't just run ads. We build a complete Creative OS for testing angles, hooks, and messaging. Our approach focuses on value proposition discovery and systematic creative testing—aligned with Meta and Google's latest best practices.
Our Approach
- Value proposition discovery and angle testing
- Full ad-content OS (hooks, angles, scripts)
- UGC creator network and direction
- AI video creative factory
- Meta-era systems (broad targeting, creative focus)
- Landing page and funnel optimization
- Performance creative scoring system
- Weekly testing and iteration cycles
Channels We Master
Meta Ads
Facebook & Instagram campaigns with creative-first approach, advantage+ optimization, and systematic testing frameworks.
Google Ads
Search, Shopping, Performance Max, and YouTube campaigns optimized for conversion and profitable ROAS.
Creative Production
In-house creative team + UGC network + AI tools for rapid testing and iteration at scale.
Average Results
2.5x ROAS improvement within 90 days through systematic creative testing and value proposition optimization. We typically test 100+ creative angles to find your winners.
Retention Marketing
For Brands ≥ ₹5L MRR
This is NOT email/WhatsApp sending. This is a business-level retention strategy that redesigns your entire customer journey to maximize LTV and repeat purchase rate. We use our proprietary 7-Layer Retention Audit.
7-Layer Retention Audit
- Layer 1: Customer segmentation analysis
- Layer 2: Purchase cycle and reorder window
- Layer 3: LTV cohort modeling
- Layer 4: Cross-sell and upsell opportunities
- Layer 5: Communication journey mapping
- Layer 6: Retention metric benchmarking
- Layer 7: Predictive churn prevention
Implementation
- Welcome series optimization
- Post-purchase nurture sequences
- Replenishment and reorder campaigns
- Winback automation
- WhatsApp + Email + SMS orchestration
- Customer lifecycle automation
- LTV-based CAC payback modeling
- Referral and loyalty program design
Impact
Typical improvements: 30-40% increase in repeat purchase rate, 2-3x LTV uplift, and 50% reduction in CAC payback period within 6 months.
CRO (Conversion Rate Optimization)
110-Point Audit
A comprehensive audit of your entire funnel with actionable recommendations to improve conversion rates across landing pages, product pages, cart, and checkout.
What We Analyze
- Landing page structure and messaging
- Product detail page (PDP) optimization
- Product listing page (PLP) design
- Bundle and offer construction
- Trust elements and social proof
- Checkout flow optimization
- Mobile experience
- A/B testing roadmap
Typical lift: 20-40% conversion rate improvement through systematic testing and implementation.
Brand / Story / GTM Positioning
0→1 Strategy
Get your positioning, messaging, and go-to-market strategy right before you start spending on acquisition. This is critical for early-stage brands.
What We Deliver
- Category point-of-view (POV)
- Hero product identification
- Founder narrative development
- Target customer profiling
- Value proposition framework
- Messaging hierarchy
- 0→1 GTM roadmap
- Content pillars and themes
Perfect for: Pre-launch brands or brands struggling with positioning and messaging clarity.
Business Model & Engagement
We structure partnerships for long-term alignment, not transactional relationships.
Monthly Retainer
Base retainer covering strategic planning, execution, and management. Scaled based on scope and brand stage.
Performance Variable
Success-based component tied to hitting agreed milestones and revenue targets. We win when you win.
Equity/Stakes
For deeper partnerships and incubation brands, we take equity/stakes for true skin in the game alignment.