Viah Beauty

Viah Beauty was struggling with a repeat purchase rate of just 3%. Our analysis revealed they were acquiring customers with the wrong hero product. Despite decent acquisition metrics, the business model was unsustainable due to poor retention and low LTV.

We conducted a deep 7-Layer Retention Audit and discovered a different product in their catalog had a 30% natural repeat rate. We completely rebuilt their acquisition strategy around this new hero product, redesigned the customer journey, and implemented retention automation. This product-led approach transformed their unit economics.