Suyu

Suyu, a premium skincare brand, was stuck at low revenue for 2 years with a ROAS of just 0.7x. They had a great product but struggled with scalable demand generation, unclear positioning, and ineffective ad creatives. Their challenge was to break through the plateau and achieve sustainable, profitable growth.

We implemented our complete D2C growth system: 1) Fractional CMO services to redesign their entire demand OS and positioning, 2) Performance marketing overhaul with 100+ creative tests to find winning angles, 3) Retention system setup with email and WhatsApp automation to maximize LTV. We focused on P&L metrics from day one, optimizing for CAC payback and contribution margin.