Pramogh

Pramogh sells high-ticket gemstones with an average order value of ₹15,000+. Traditional D2C playbooks don't work at this price point. They needed a sophisticated funnel strategy combining Meta ads, Google search, telesales, and retention mechanics designed for luxury purchases.

We designed a premium funnel strategy: Top-of-funnel awareness via Meta + Google, mid-funnel education and trust-building, and bottom-funnel telesales conversion. We implemented retention loops for repeat luxury buyers and created content that positioned the brand as category experts. The approach was consultation-heavy, not transaction-focused.